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Testimonials
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"The work Mike Schwager has done for me and OSI has not only produced vivid results, it has given me something of an education. Beyond what I’ve come to understand about the world of publicity and public relations, the campaign that Mike has been leading for me has afforded me a whole new set of eyes through which to understand the work that I do in the world. He has helped me gain a perspective that would otherwise be impossible.
"Mike is not just a pro (he knows the publicity universe as only a veteran who has played at the highest levels can know it), but he also brings to bear a tremendously fresh capacity for creativity and a willingness to do whatever is necessary to achieve the intended result – he seems to have an endless store of energy and he directs it with passion and purpose. But perhaps the quality that commends Mike most highly, is the fact that he is a man of deep courage and unswerving integrity. He is committed not only to producing excellence in the product he delivers, but also to having his work truly make a lasting difference in the world. For him this is not high-minded idealism. It is simply who he is, what his life is about.
"It is my considered opinion that Mike Schwager stands alone in his industry. Put another way, he is the standard."
"I am new to the media markets and yet amazingly find myself being invited back
again and again following comments from producers like "you're a real pro." The
credit belongs entirely to Mike. In one day's training he showed me how to relax in
front of the camera and engage an audience with high energy, organized talking points
and personalization. Since then he's helped me with on-going mini refining and refresher
sessions. Whether you're just getting started or seeking to take your media skills to
the next level, Mike's knowledge and network are an incredible asset to have on-board!
His insights and encouragement continue to surprise me. I would HIGHLY recommend Mike to
ANYONE seeking to improve their media platform for any reason. You cannot find better media
training. I simply cannot say enough about him!"
Shari Olefson
Attorney/Shareholder, Fowler White Boggs
Author, “Foreclosure Nation: Mortgaging The American Dream”
[April, 2009]
"Michael has achieved world-wide recognition for my book. I first met him when he provided media training
for several of us at KidsPeace to help prepare us for doing interviews. The training was rich with tips, guidelines,
and practice. Two years later, when I had written a nonfiction book ("Why Kids Kill: Inside the Minds of School Shooters"),
I hired Michael to be my publicist. I cannot say enough about the work he did. Considering that I was essentially an unknown
psychologist, the results were amazing. He got me interviews on national television (Fox), national radio (WOR in New York),
and a story with the Associated Press that was picked up by virtually every major news outlet around the world (probably
thousands of newspapers and websites including the New York Times, Washington Post, MSNBC, Yahoo News, Google News, etc.).
This story triggered more interest, and I began getting calls and interviews from such places as the Wall Street Journal, U.S.
News and World Report, CBS-TV, CBS-Radio, and even German public radio. Michael also placed a front page story in USA Today,
as well as a book review. To sum up, Michael has expert knowledge, contacts in all major media markets, and a dogged
determinism to succeed for his clients. Not only that, he is supportive, provides guidance, and communicates effectively &
punctually. He succeeded for me even beyond my hopes."
Dr. Peter Langman, Director of Psychology
KidsPeace: The National Center for Youth in Crisis
Author, “Why Kids Kill: Inside The Minds of School Shooters”
[April, 2009]
"My association with Mike Schwager crosses two realms: first, I have observed him as a consummate public and media relations
professional, with a passion and penchant for getting his clients results that matter. In this arena, he is dedicated to excellence,
whether the communications vehicle is publicity, writing, media interview and crisis training, cause-related marketing, or
consultancy in positioning and branding. Here again, Mike's interest is in the representation of clients with quality services,
issues, books or products. Second, as a contributing columnist to Mike's other endeavor, Enrichment.com, a spiritual, human potential,
humanitarian web portal, I know Mike is dedicated - first - to furthering dialogue, tolerance and understanding between cultures,
ethnicities, genders and religions; second - to inspiring people to become all they are capable of becoming; third - to promoting the
great humanitarian issues and challenges of our time; and fourth, to offering valuable alternative information in science and health.
Enrichment.com is a treasure trove of news, information and inspiration in all these areas. It reflects Mike's interest in helping to
build a better world at a time of great challenge - and even greater possibility."
Dr. Luise Light, MS, EdD
Writer/Editor, James Mitchell
Former Director of Dietary Guidance and Nutrition Education Research, USDA
[Architect of original Food Pyramid]
Author, “What To Eat”
[April, 2009]
"Mike has demonstrated to be the best in his field. The world of words is his domain. Great communicator, intensely creative
and a true 'maven' in media relations (publicity, writing and media training) and overall marketing communications."
Andres Montoya
IT Director
Vutec Corporation
[April, 2009]
"If I believed in magic, I would consider Mike a magician of the highest rank. He has made no promise he couldn't fullfill,
and wonderfully, with integrity, energy and wisdom."
Tessa Bell
Producer
Dare to Dream, LLC
"I hired Mike to work on one of the highest profile books my company had ever published and his professionalism, creative
thinking and deep rolodex helped us not only successfully launch the book, but open doors for our future projects that had not
been open to us in the past. I highly recommend him to anyone seeking top quality public relations representation."
Cindy Ratzlaff
Formerly VP/Brand Marketing at Rodale Books
Currently President at Brand New Brand You LLC
"Mike took on public relations and communications functions at Opportunity International, a global charity, and
dramatically increased the organization's profile. His creative ideas carried the organization far. I recommend Mike
to my clients. His work makes you look good. I know I can always count on Mike to deliver excellent work and provide
excellent counsel."
Carol Stigger
Communications Director
Opportunity International
"Mike is the most talented media relations pro I've worked with and I recommend him highly to all my colleagues
that are in need of high-level PR & marketing. Thanks again Mike"
Duane Conder
Conder Media Group Inc.
"Mike is a forward thinking media executive who brings both creativity and analytical thought to the
process--and gets things done."
Chris O’Hara
Vice President of Sales
Mediabistro.com
"Mike is the definition of bulldog. He'll work every angle and every
contact to generate media coverage for his clients."
Tim Ogden
Chief Knowledge Officer
Vice President
Geneva Global Inc.
"On behalf of each
of us personally, and The United States-Mexican Development Corporation (USMDC),
we would like to offer Mike Schwager and his firm a highly positive recommendation.
Mike's work with us in Mexico for the quarterly production and distribution via
satellite of News Videos containing news stories about Mexican culture, tourism and
commerce was invaluable to our efforts to gain appreciation for Mexico in the United
States. The videos were extremely helpful in raising Mexico's image and reputation
in the US in the years before and leading to the passing of NAFTA. We would highly
recommend Mike's professional knowledge, capabilities, and attitude to any government,
corporation or non-profit organization. Thank you, Mike."
Jeffrey B. Peters
President & CEO
and
Catherine H. Chase Peters
Vice President
United States-Mexican Development
Corporation
"Fabulous writing and positioning. You came through yet again.
You are, in my opinion, the top practitioner of intelligent, creative,
and humane media communications in the nation."
Mark Stubis
Vice President for
Communications
KidsPeace: The National
Center for Kids Overcoming Crisis
"If it were not for Mike Schwager's advice and attention to
detail I do not think that we would have gotten the coverage
that we have. He exceeded my expectations every step of the
way and I would highly recommend hiring Mike when you expect
results."
Sean O'Hanlon
Founder,
Executive Director
American Biofuels
Council
"Since our program started to gain popularity throughout the
U.S., it has become impossible to respond to all of the
emails, media kits and phone calls from PR and media firms.
However, when Mike Schwager contacts us, we always pay close
attention to his recommendations. Mike not only cares about
the success of his clients, he also cares about the success
of our show. We have the utmost respect for him and his
firm."
John Resnick
"Legends of
Success with John Resnick"
(Nationally
syndicated radio show profiling America's most successful
entrepreneurs and entertainment icons)
“Mike is a wise counselor, adept writer and keen strategist
who has rendered invaluable service in the formation of the
American Biofuels Council.”
Jim Lane
President
Lane & Associates
“Mike is the most talented media relations pro I've
worked with and I recommend him highly to all my colleagues
that are in need of high-level PR & marketing. Thanks again
Mike!”
Duane Condor
Owner
Condor Media
Group, Inc.
“Mike is a forward thinking media executive who brings both
creativity and analytical thought to the process--and gets
things done.”
Chris O'Hara
Vice President of
Sales
Mediabistro.com
"Thank you...for all your hard work on our behalf. I
spoke with Golf Connoisseur and with Forbes.com again only
today – hopefully these contacts will result in good
coverage for us in the near future.
We are
deeply grateful for your enthusiasm and dedication to us and the wider “cause”
of transforming lives and philanthropy."
Steve Beck
Chief Executive
Officer
Geneva Global
Inc.
"Mike - you have a great way about you. I really think that
the training was valuable and was done in a highly
professional way. I would definitely recommend your services
to others. Thanks again."
Lorrie Henderson,
Ph.D.
Chief Operating
Officer
KidsPeace
"I really enjoyed being part of the group, learning from
your expertise, and can report that I carefully perused the
material you passed out and will do my best to incorporate
it in my approach. Many thanks for coming out to KidsPeace
and helping us along! Best wishes for a Happy and Healthy
holiday season. I hope to see you again."
Dr. Herb Mandell
Medical Director
KidsPeace
"We have been very pleased with the work Mike
Schwager has done for CURE International. A few years ago we
had a very unique situation that needed to get significant
public attention and exposure. Mike did an excellent job
with that initiative--and it led to a response by an
overseas corporation. Over the past 2 years that corporation
has continued to support our work, and recently made a 5
year commitment for $1 million. None of that would have been
possible without the initial exposure that came through
Mike's fine work."
"Whether you are a novice or a pro in dealing with the media,
Mike's expertise is invaluable. His years of experience and seasoned
insights are amazing, and he shows you how to hit the Bulls Eye every
time. Most importantly, Mike is a man of great integrity, so your
relationship with the media is one of honesty and trust. In every cell
of my being, I believe Mike Schwager is the best there is."
“I have worked with Mike Schwager for the past five
years and he is a superb ally. Some consultants work hard
for a few months and then coast. Mike stays on the case. In
the years that I have used his services, he provided a
steady stream of placements. I admire his initiative. Also,
he does not get stuck in ruts. He keeps coming up with fresh
angles to tell our story and ideas for potential new outlets
to release. He is always careful to keep in step with the
message we want to promote. Then, he finds strong placements
for us on broadcasts and in publications that reach our
market. This kind of publicity is often better than
advertising. Last but not least, Mike Schwager is a seasoned
professional. That’s essential when working with
journalists. They don’t like being 'pitched.' Mike, by
contrast, crafts our message so we are seen as a resource to
the reporters. That produces far better relationships and
publicity.”
Former CEO, Geneva Global
Inc.
"Let me add my words of acknowledgement, appreciation and
thanks. Your drive, tenacity and creativity are hugely
impressive. You have served us very well indeed."
Steve Beck
Chief Executive
Officer
"Tremendous thanks to you,
Mike Schwager, for finding the National Spinal Cord
Injury Association and for bringing us to the
attention of philanthropist/entrepreneur Robert
Klein. Due to your wonderful efforts and his
incredible generosity, many hurricane survivors with
disabilities will be receiving desperately needed
help in the form of housing assistance and home
repairs, wheelchairs and other medical equipment
replacement, and household goods and vehicle
replacement. We will also be able to expand an
aggressive advocacy campaign to improve emergency
and disaster preparedness, response and recovery
efforts for people with disabilities who are at
greatest risk, and likely to be overlooked in future
catastrophic events. On behalf of the National
Spinal Cord Injury Association and our many partners
in the disability community, THANK YOU!!! Your
persistence and attention to detail have forged a
partnership that will have a lasting effect on the
lives of many, many people."
Marcie Roth Chief Executive
Officer
National Spinal
Cord Injury Association
"There is
excellent, there is fantastic, there is genius, and then there
is Mike Schwager. In a class all by himself, Mike is a one man
media machine. There is no limit as to what he can do. From
publicity, writing, media strategy, media training, marketing,
titles, ad copy, op eds, celebrity networking, to fund raising,
Mike Schwager can do anything and everything! When Mike
Schwager gets involved, he is an amazing combination of passion,
inspiration, expertise, tenacity, and great gut level
instincts. You can't teach or coach that. Either you have
"it," or you don't, and Mike is overflowing with the "it"
factor. With over 25 years of phenomenal success stories to his
credit, Mike avoids the pitfalls of a novice, and handles each
situation as the seasoned veteran he is. He won't ever lead a
client into trouble. In fact, he helps clients avoid pitfalls,
and manifest their dreams. Many times, a client goes to a big
firm, pays for THEIR overhead, and gets lost in the shuffle.
With Mike Schwager, you get HIM, and that's all anyone needs to
win in this game!"
President
Galaxy Readers Inc.
[September 26, 2005]
"Mike,
you hit this one square on the nose. Superb job! Thank you for
the dedication you bring to telling our message. Together, we
are changing a lot of lives."
Eric Thurman
Chief Executive Officer
Geneva Global Inc.
[September 22, 2005]
"Mike - You have done a superb job with us and we are
grateful. CURE has so much more visibility and exposure--and
credibility--because of your efforts. You really "get it" in
terms of our mission and vision, and communicate that so broadly
and so well. Best wishes in your very important and good work."
Craig Hammon
Executive Vice President
CURE International
[August, 2005]
"Mike, I just wanted to tell you, you were so right…Eric was great!
You have a wealth of experience and knowledge (and) I really value your
opinion. This segment could not have happened without you, and I appreciate
all of your help. You’re the best!"
Michele Kelly
Associate Producer
"Wall Street Week with Fortune"
PBS
[April 27, 2005]
"Thanks again for the great placement with "Wall Street Week with
Fortune." That kind of publicity is very good for us."
Eric Thurman
Geneva Global Inc.
[April 24, 2005]
"Michael Schwager is in a class by himself, a true media
wizard who mixes his insider's knowledge of the news business
with brilliant inspiration in a sort of alchemy that time after
time turns ideas and passions into gold. Driven by an inner
fire to change the world for the better...he consistently surpasses
your highest expectations with inspired strategies and relentless
energy that produce unhoped-for results. Simply put, Michael
Schwager makes media magic."
Mark Stubis, Vice President for Communications, KidsPeace
The National Center for Kids Overcoming Crisis
[Former Asst. Director of Communications, United Negro College Fund]
[January, 2004]
"Excellent Mike! Thank you so much for this entire
experience. From your initial phone call until today, the professionalism,
grace and FUN of this project has been over the top. THE BAR
HAS BEEN RAISED!!"
Lyn Siegel
Producer
"The People's Pharmacy"
[syndicated to 100+ NPR stations]
[September, 2004]
"All of us at CURE are deeply grateful for your
work, energy, creative ideas and encouragement this year. We
have seen very significant progress in CURE’s visibility and
credibility across the board."
Craig Hammon
Executive Vice President
CURE International
July, 2004
"Wow, Mike, you are worth your weight in gold--maybe
even platinum! You are really making things happen. Thanks for
all your hard work."
Angela Rickabaugh Shears
Director of Communications
CURE International
[February, 2004]
"I've worked with many, many PR people, and PR people
are usually unhelpful filters. They don't return calls, they
get in the middle, and I try to avoid them like the plague,
especially on a tight deadline like this. You are by far the
most professional PR person I've dealt with. (With you), it's
exactly the way it's supposed to work."
Bruce Goldfarb, Reporter
USA Today
[February, 2004]
"Michael Schwager produced results for Boys & Girls
Clubs of America's National KidsDay program in 2003, and isn't
that what it's all about? Michael was hired to secure national
media coverage and celebrity participation and in both cases
he delivered. The National KidsDay program had its most successful
public relations results to-date and that was contributable
to Michael's tenacious, but strategic pursuit of media opportunities.
On behalf of Boys & Girls Clubs of America, I encourage you
to call upon Michael Schwager when results are imperative."
Scott Hallenbeck, Vice President, National KidsDay Management
Boys & Girls Clubs of America
[December, 2003]
"Mike Schwager is a superb writer, publicist, gifted
strategist and highly creative idea man. Beyond that, he gives
heart and passion to everything he touches. Thanks, Mike, for
putting us on the media map, and for four exceptional years
of performance on behalf of our organization."
Christopher A. Crane, Chief Executive Officer
Opportunity International
[February, 2004]
"Your enthusiasm and multitude of new and brilliant
ideas have been greatly appreciated. Your help has been invaluable.
God bless you."
Sir John Marks Templeton
Founder
Templeton Global Mutual Funds
The John Templeton Foundation
[March, 2002]
"Mike Schwager has been a tireless, dedicated media
relations and creative marketing communications consultant to
Opportunity International. Mike's successes have helped take
our organization to a significantly higher degree of visibility
and exposure among the media and the general public. His contributions
have been invaluable. In addition to his placements in leading
media outlets, his writing and placement of Op-Eds in major
newspapers, he frequently generated extremely creative ideas
for our organization. He is most definitely an idea man of high
caliber. Perhaps Mike's biggest asset is his ability to "think
outside of the box" and to be unusually imaginative about getting
our message out. Mike is truly dedicated to excellence and achievement
for his clients."
Charles L. Dokmo, CEO
Opportunity International
(December 2001)
"From a 1 to a 10, he's a 12!"
bestselling author Harvey Mackay
"Swim With The Sharks Without Being Eaten Alive"
"You have created an aura of prestige for our organization
which I cannot put a price tag on."
Leonard H. Wissner, Chairman
Ward & Wissner Capital Management
"An absolutely first-rate professional."
Chet Burger, former president
Chester Burger & Company
"What a great person and good teacher you are! Thank
you for teaching us the tricks-of-the-trade."
Susan Rothschild
Honeywell
"Michael Owen Schwager is one of the brightest of the
bright in the world of public relations."
Wilson Harrell
former publisher, Inc. Magazine
"You provided informed, skilled and invaluable counseling,
writing, production and placement services to us. You made a
big difference."
Jerry Alan Bergman
former Director, Marketing and Communications
Boys Clubs of America
"Public Relations genius: he comes from the head, heart
and gut."
Sam Grossman
Grossman Properties
author, "Win the Food Fight"
"Your expertise has contributed greatly to our success."
Edward I. Koch
Former Mayor, New York City
"When you commit your time, energy and talent to a client...
the commitment is clearly a total one. Your contribution to
helping feed literally hundreds of thousands of starving people
has been enormous. By convincing a major food company to donate
several million tons of freeze dried food within hours from
your call, you averted a major crisis in Latin America!"
Robert C. Macauley, President
Americares Foundation
"You helped gain new and added respect for Mexico in
the American mind."
Jeffrey Peters
U.S.-Mexican Development Corporation
"With appreciation for making a world of difference!"
Robert A. Seiple
President, World Vision
"Everyone raved about the media training. They're still
talking about it weeks and months later!"
Claudia Stepke
Communications Director, H.E.L.P.
(founded by Mario & Andrew Cuomo) |
