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Testimonials

"Mike is the definition of bulldog. He'll work every angle and every contact to generate media coverage for his clients."  

"On behalf of each of us personally, and The United States-Mexican Development Corporation (USMDC), we would like to offer Mike Schwager and his firm a highly positive recommendation. Mike's work with us in Mexico for the quarterly production and distribution via satellite of News Videos containing news stories about Mexican culture, tourism and commerce was invaluable to our efforts to gain appreciation for Mexico in the United States. The videos were extremely helpful in raising Mexico's image and reputation in the US in the years before and leading to the passing of NAFTA. We would highly recommend Mike's professional knowledge, capabilities, and attitude to any government, corporation or non-profit organization. Thank you, Mike."  

"Fabulous writing and positioning. You came through yet again. You are, in my opinion, the top practitioner of intelligent, creative, and humane media communications in the nation."
 

"If it were not for Mike Schwager's advice and attention to detail I do not think that we would have gotten the coverage that we have.  He exceeded my expectations every step of the way and I would highly recommend hiring Mike when you expect results."
 

"Since our program started to gain popularity throughout the U.S., it has become impossible to respond to all of the emails, media kits and phone calls from PR and media firms. However, when Mike Schwager contacts us, we always pay close attention to his recommendations. Mike not only cares about the success of his clients, he also cares about the success of our show. We have the utmost respect for him and his firm."
 

“Mike is a wise counselor, adept writer and keen strategist who has rendered invaluable service in the formation of the American Biofuels Council.”
 

“Mike is the most talented media relations pro I've worked with and I recommend him highly to all my colleagues that are in need of high-level PR & marketing. Thanks again Mike!”
 

“Mike is a forward thinking media executive who brings both creativity and analytical thought to the process--and gets things done.”
 

"Thank you...for all your hard work on our behalf. I spoke with Golf Connoisseur and with Forbes.com again only today – hopefully these contacts will result in good coverage for us in the near future.  We are deeply grateful for your enthusiasm and dedication to us and the wider “cause” of transforming lives and philanthropy."
 

"Mike - you have a great way about you. I really think that the training was valuable and was done in a highly professional way. I would definitely recommend your services to others. Thanks again."
 

"I really enjoyed being part of the group, learning from your expertise, and can report that I carefully perused the material you passed out and will do my best to incorporate it in my approach. Many thanks for coming out to KidsPeace and helping us along! Best wishes for a Happy and Healthy holiday season. I hope to see you again."
 

"We have been very pleased with the work Mike Schwager has done for CURE International. A few years ago we had a very unique situation that needed to get significant public attention and exposure. Mike did an excellent job with that initiative--and it led to a response by an overseas corporation. Over the past 2 years that corporation has continued to support our work, and recently made a 5 year commitment for $1 million. None of that would have been possible without the initial exposure that came through Mike's fine work."
 

“I have worked with Mike Schwager for the past five years and he is a superb ally. Some consultants work hard for a few months and then coast. Mike stays on the case. In the years that I have used his services, he provided a steady stream of placements. I admire his initiative. Also, he does not get stuck in ruts. He keeps coming up with fresh angles to tell our story and ideas for potential new outlets to release. He is always careful to keep in step with the message we want to promote. Then, he finds strong placements for us on broadcasts and in publications that reach our market. This kind of publicity is often better than advertising. Last but not least, Mike Schwager is a seasoned professional. That’s essential when working with journalists. They don’t like being 'pitched.' Mike, by contrast, crafts our message so we are seen as a resource to the reporters. That produces far better relationships and publicity.”
 

"Let me add my words of acknowledgement, appreciation and thanks. Your drive, tenacity and creativity are hugely impressive. You have served us very well indeed."
 

"Tremendous thanks to you, Mike Schwager, for finding the National Spinal Cord Injury Association and for bringing us to the attention of philanthropist/entrepreneur Robert Klein.  Due to your wonderful efforts and his incredible generosity, many hurricane survivors with disabilities will be receiving desperately needed help in the form of housing assistance and home repairs, wheelchairs and other medical equipment replacement, and household goods and vehicle replacement.  We will also be able to expand an aggressive advocacy campaign to improve emergency and disaster preparedness, response and recovery efforts for people with disabilities who are at greatest risk, and likely to be overlooked in future catastrophic events.  On behalf of the National Spinal Cord Injury Association and our many partners in the disability community, THANK YOU!!!  Your persistence and attention to detail have forged a partnership that will have a lasting effect on the lives of many, many people."
 

"There is excellent, there is fantastic, there is genius, and then there is Mike Schwager.  In a class all by himself, Mike is a one man media machine.   There is no limit as to what he can do.   From publicity, writing, media strategy, media training, marketing, titles, ad copy, op eds, celebrity networking, to fund raising, Mike Schwager can do anything and everything!   When Mike Schwager gets involved, he is an amazing combination of passion, inspiration, expertise, tenacity, and great gut level instincts.   You can't teach or coach that.   Either you have "it," or you don't, and  Mike is overflowing with the "it" factor. With over 25 years of phenomenal success stories to his credit, Mike avoids the pitfalls of a novice, and handles each situation as the seasoned veteran he is.   He won't ever lead a client into trouble. In fact, he helps clients avoid pitfalls, and manifest their dreams.   Many times, a client goes to a big firm, pays for THEIR overhead, and gets lost in the shuffle.   With Mike Schwager, you get HIM, and that's all anyone needs to win in this game!"
 

"Mike, you hit this one square on the nose.  Superb job!  Thank you for the dedication you bring to telling our message.  Together, we are changing a lot of lives."
 

"Mike - You have done a superb job with us and we are grateful. CURE has so much more visibility and exposure--and credibility--because of your efforts. You really "get it" in terms of our mission and vision, and communicate that so broadly and so well. Best wishes in your very important and good work."
 

"Michael Schwager is in a class by himself, a true media wizard who mixes his insider's knowledge of the news business with brilliant inspiration in a sort of alchemy that time after time turns ideas and passions into gold. Driven by an inner fire to change the world for the better...he consistently surpasses your highest expectations with inspired strategies and relentless energy that produce unhoped-for results. Simply put, Michael Schwager makes media magic."
 

"I've worked with many, many PR people, and PR people are usually unhelpful filters. They don't return calls, they get in the middle, and I try to avoid them like the plague, especially on a tight deadline like this. You are by far the most professional PR person I've dealt with. (With you), it's exactly the way it's supposed to work."