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The Magazine Publishers Association
Our mission? To let the world know that
magazines are a vital medium at the leading edge of creative
communications. Also, to promote to companies the viability
of magazines as an important advertising vehicle.
We accomplished both of these objectives
by convincing The Today Show that we would present to a national
audience the latest and most innovative and visually appealing
POP-UP ads that had been appearing both nationally and internationally.
And...we brought the president of the Association to act as spokesperson.
The segment was one of the longest ever to appear on The Today Show. We
also arranged a lengthy Today Show segment on illiteracy and the MPA's
campaign against it.