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Why Worldlink Media?
About Mike
Media Interview Training at

Read Mike's Articles on:

Candidates' style versus substance: a media trainers' scorecard

Humanize Your On-Air Appearance

Getting Your Message Across

Using Publicity as a Creative Marketing Tool

The Art of Persuasive Pitching

Prepare NOW for that TV, radio or print interview!

Learn about Mike's SPECIAL eReport:

How to Be a Great Media Spokesperson.



Media Consulting Services

Worldlink Media Consultants, with Mike Schwager at the helm, provides a range of creative editorial and communications services in the categories of non-profit organization media relations, non-profit organization public relations, corporate public relations, corporate media relations and government media relations. These services include: publicity and media placement; writing (esp. Op-Ed page writing and speech writing); media interview training; crisis communications training; creative counsel in public and media relations strategies and approaches; cause-related marketing; celebrity networking; titling; and production. In every category, virtually every client has praised Worldlink Media for the level of quality in performance and result delivered by Mr. Schwager and his team.

"When I win, my client wins," says Mike Schwager. "As a professional, there is nothing more important to me, or enjoyable, than serving each client with dedication and excellence in the achievement of its objectives."

“It’s not enough to simply want publicity,” says Mike. “What’s key is to get your message conveyed through targeted media – to have the publicist arrange for media coverage that reaches your primary audience and stakeholders via appropriate media outlets.”

Worldlink Media Consultants is dedicated to crafting and implementing these kinds of winning campaigns for non-profit organization media relations, non-profit organization public relations, corporate media relations, corporate public relations and government media relations. “What’s necessary, first,” says Mike, “is to come up with creative publicity ideas that not only excite, but that can gain interest from producers and editors.”

“Simultaneously,” he says, “what also has to be calculated in advance is considering whether these creative publicity ideas will impact upon your audience in a way that will help influence decisions in your favor – whether they be decisions about buying your product or service, or being impressed with the issues you stand for. Part of that effort requires that public relations messages tie-in effectively with your umbrella marketing communications program.”

“Our objective,” says Mike, "is to formulate publicity campaigns that get the media coverage you desire, within the framework of your marketing communications objectives, with coverage that has a high probability of reaching and influencing your target audience.”

Find out more about our services:

Media Interview Training
Op-Ed Page Writing & Speech Ghost Writing
Creative Counsel & Strategist
Cause Related Marketing
Celebrity Networking