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Publicity

Whether it's corporate media relations, non-profit organization media relations or government media relations, Mike Schwager works with key editors, reporters and producers of the leading print, television and radio outlets to communicate his clients' stories in clear, compelling and creative ways. He always gets a hearing, and frequently an airing.

Mike says of this media placement capability: "I never communicate a story unless and until I understand the media outlet being approached, after having made an assessment of the angle or angles most likely to evoke a positive response."

"I always make my approach in the kind of way that signals to the journalist that I am an ally, and see myself as a resource of news and information."

"Every communiqué in media publicity is creative, yet always to-the-point. While I seek to "win" and gain coverage, my simultaneous goal is always to cultivate relationships to the degree that I know I can return in the future with other story ideas."

Mike Schwager provides value-added support to campaigns in corporate media relations, non-profit organization media relations or government media relations - support that makes a real difference. In addition to publicity, he also supplies creative editorial services in the writing and placing of Op-Eds for major newspapers, speechwriting, media interview training, and media consulting (offering strategies and creative ideas that enhance an organization's media relations/public relations programs and that link media relations campaigns to an organization's advertising, cause-related marketing and/or marketing communications programs).

To view media publicity "case histories" click here.