"I believe
that the media interview training session
should be fun, unintimidating, interesting, and
help bring out the BEST of what's natural in
each participant."
-- Mike Schwager
Television spokespeople
have only a few minutes to get their message
across. Mike Schwager's media training
sessions will equip you with the crucial and
time-sensitive media skills necessary to make
a favorable impression.
Nobody springs
from the crib knowing how to communicate via
TV or how to make all their key points in four
minutes. You need media training. Even
corporate spokespeople and CEO's who are effective
public speakers may find media territory unfamiliar
and unsettling. Their experience probably has
not prepared them for the physical environment
of a television studio and the need to communicate
complicated corporate messages quickly. Distilling
your messages into clear, compelling sound bites
is the goal of every media training session.
Media interview
training helps professionals become more skilled
and confident on TV. The best media
training sessions are personalized. Mike Schwager
concentrates on the particular style of each
participant, along with that participant's specific
organizational messages and problem areas.
In a related workshop for
crisis communications training, Mike
will show you how to anticipate and effectively
deal with unexpected crises, such as
sudden layoffs, strikes, takeovers, mergers
& acquisitions, or some controversial, potentially
explosive issue that suddenly comes to the fore.
Crisis communications training workshops show
you how to maintain your "center" while in the
midst of a "storm."
Mike's customized media
interview training and crisis communications
training programs include:
- Guidelines and techniques
for enhancing interview effectiveness
- Fine-tuning key points
and communications objectives
- Videotapes illustrating
the right and wrong way to interview
- Participation in a series
of videotaped interview scenarios, which are
played back and constructively critiqued in every
media training workshop
The most effective media
interview training workshops succeed in creating
media stars without teaching through intimidation.
They allow participants to find their own comfort
zones while gently yet firmly encouraging increased
naturalness and confidence, which are so necessary
to effective communication. In media training,
this process catalyzes, as nothing else can,
a sometimes startling change in even the most
recalcitrant executives.
With Mike Schwager's
media interview training and crisis communications
training workshops, you'll emerge a star on
behalf of your organization!
