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Media Interview Training at TVtraining.tv
 

Read Mike's Articles on:

Candidates' style versus substance: a media trainers' scorecard

Humanize Your On-Air Appearance

Getting Your Message Across

Using Publicity as a Creative Marketing Tool

The Art of Persuasive Pitching

Prepare NOW for that TV, radio or print interview!

Learn about Mike's SPECIAL eReport:

How to Be a Great Media Spokesperson.

CALL MIKE NOW FOR A FREE INITIAL ASSESSMENT: 

954-423-4414

Media Training

MEDIA INTERVIEW TRAINING...
AND CRISIS COMMUNICATIONS TRAINING...
WITH A PIONEER!

Become a GREAT Media Spokesperson,
and have FUN learning to be one.

"I believe that the media interview training session
should be fun, unintimidating, interesting, and
help bring out the BEST of what's natural in each participant."
-- Mike Schwager

WITH THE MEDIA INTERVIEW TRAINING SESSION,
YOU'LL LEARN HOW TO:
* Get Your Message Across Effectively *
* Take Control *
* Achieve Credibility *
* Be Your Best Self *
* Turn "Lemons Into Lemonade" *
* Confront Crisis And Hostility *

Television spokespeople have only a few minutes to get their message across. Mike Schwager's media training sessions will equip you with the crucial and time-sensitive media skills necessary to make a favorable impression.

Nobody springs from the crib knowing how to communicate via TV or how to make all their key points in four minutes. You need media training. Even corporate spokespeople and CEO's who are effective public speakers may find media territory unfamiliar and unsettling. Their experience probably has not prepared them for the physical environment of a television studio and the need to communicate complicated corporate messages quickly. Distilling your messages into clear, compelling sound bites is the goal of every media training session.

Media interview training helps professionals become more skilled and confident on TV. The best media training sessions are personalized. Mike Schwager concentrates on the particular style of each participant, along with that participant's specific organizational messages and problem areas.

In a related workshop for crisis communications training, Mike will show you how to anticipate and effectively deal with unexpected crises, such as sudden layoffs, strikes, takeovers, mergers & acquisitions, or some controversial, potentially explosive issue that suddenly comes to the fore. Crisis communications training workshops show you how to maintain your "center" while in the midst of a "storm."

Mike's customized media interview training and crisis communications training programs include:

  • Guidelines and techniques for enhancing interview effectiveness
  • Fine-tuning key points and communications objectives
  • Videotapes illustrating the right and wrong way to interview
  • Participation in a series of videotaped interview scenarios, which are played back and constructively critiqued in every media training workshop

The most effective media interview training workshops succeed in creating media stars without teaching through intimidation. They allow participants to find their own comfort zones while gently yet firmly encouraging increased naturalness and confidence, which are so necessary to effective communication. In media training, this process catalyzes, as nothing else can, a sometimes startling change in even the most recalcitrant executives.

With Mike Schwager's media interview training and crisis communications training workshops, you'll emerge a star on behalf of your organization!

Learn more about media training at www.TVtraining.tv.