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Media Interview Training at TVtraining.tv
 

Read Mike's Articles on:

Candidates' style versus substance: a media trainers' scorecard

Humanize Your On-Air Appearance

Getting Your Message Across

Using Publicity as a Creative Marketing Tool

The Art of Persuasive Pitching

Prepare NOW for that TV, radio or print interview!

Learn about Mike's SPECIAL eReport:

How to Be a Great Media Spokesperson.

CALL MIKE NOW FOR A FREE INITIAL ASSESSMENT: 

954-423-4414

Creative Counsel & Strategies

Mike Schwager is often called into companies and non-profit organizations as a consultant and guide, to help advise and give direction to in-house staffers of public relations and marketing communications departments. Do your public relations or media relations campaigns need a creative boost? Are your marketing campaigns supported in exciting ways by public relations ideas? Do your new less experienced p.r. staffers need to learn the "nuts and bolts" of effective public relations and media relations? Does your CEO need a confidential evaluation of the organization's public relations activities, strengths and weaknesses? Is there a need for creative recommendations about how to launch winning public relations/media relations campaigns?

For all these and other reasons, Mike Schwager would be pleased to come in and provide the kind of counsel that can help you significantly boost your communications performance, and significantly enhance your reputation, your image and your support.

CREATIVE MEDIA STRATEGIES

Mike Schwager is available to serve you as a creative public relations strategist with the focus on the media. Mike says: "When I look at a client's objectives, my view is both empathetic and outside the box. 'Empathy' refers to the necessity for me to see the situation the way my client and its audience(s) see it. 'Outside the box' refers to creatively enhancing a story with an angle that captures a fresh view of the message - sometimes a view even the client itself has not heretofore seen. I know I have something when the creative idea or strategy clicks for my client in a positive and affirming way... and an 'ah ha' ensues."

For sample creative strategies click here.