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Cause Related Marketing

According to Mike Schwager: "In cause-related marketing, I am interested in helping charitable organizations and corporations form alliances which mutually support and benefit one another. Charities often need the funding and creative marketing support that come from the corporate world. Corporations often benefit from carefully developed associations and alignments with worthwhile charities which enhance their reputation and image among their most important stakeholders. In this regard, I see myself as a cause-related marketing networker and broker who seeks to marry the interests of my non-profit and corporate clients."