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Why Worldlink Media?
About Mike
Media Interview Training at

Read Mike's Articles on:

Candidates' style versus substance: a media trainers' scorecard

Humanize Your On-Air Appearance

Getting Your Message Across

Using Publicity as a Creative Marketing Tool

The Art of Persuasive Pitching

Prepare NOW for that TV, radio or print interview!

Learn about Mike's SPECIAL eReport:

How to Be a Great Media Spokesperson.



Expanded Description

  • Through winning publicity targeted to your most important audiences

  • Through superb writing (for Op-Eds, speeches, news releases, websites, by-lined articles, brochures, advertorials, matted columns, public service spots and radio/television news scripts)

  • Through carefully and creatively crafted positioning and formatting which translates your vision, mission, services, products and issues in ways that are easily understood and appreciated

  • Through cause-related marketing: outreaches that link you to companies or non-profit organizations which gain you new allies in your pursuit of corporate support if you're a non-profit…or non-profit support if you're a company seeking to bolster public perception of your legitimacy and standing in your community or the world-at-large

  • Through media interview and crisis communications training to prepare you as a media spokesperson on behalf of your organization - to promote a service, product, issue or event; or to prime you for potential confrontations with the media in the event of a merger, layoffs, controversy or sensitive issue

  • Through celebrity networking, linking you to famous film and television stars, or important opinion leaders, interested in supporting your cause

  • Through speech training that optimizes your presentational style and skill, preparing you for the acclaim of your audience

  • Through scripting, producing and distributing radio and television news features and public service spots that tell your story succinctly, clearly and powerfully

  • Through creative counsel to help you and your managers effectively deal with any public relations/media relations challenge that may come your way