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About Mike
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Read Mike's Articles on:

Candidates' style versus substance: a media trainers' scorecard

Humanize Your On-Air Appearance

Getting Your Message Across

Using Publicity as a Creative Marketing Tool

The Art of Persuasive Pitching

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How to Be a Great Media Spokesperson.



About Mike Schwager

When you enter into a relationship with Worldlink Media Consultants, you enter into a direct relationship with the company founder, public and media relations veteran Mike Schwager (member, PRSA and IABC [Public Relations Society of America, and International Association of Business Communicators, respectively]). Whether it's corporate media relations, corporate public relations, non-profit organization media relations, non-profit organization public relations, government media relations, government public relations, or media interview training, Mike can help you. As an intensely creative and results-driven media relations and marketing communications professional, Mike works with each client in such areas as: publicity, writing (Op-Eds, articles, speeches), media interview & crisis communications training, creative strategic planning, cause-related marketing, book or website titling, radio & television production, and celebrity networking.

Mike Schwager began his communications career at CBS News and as a writer for CBS Audience Services in New York. He then entered the public relations arena as a media specialist for Burson-Marsteller, the large New York-based public relations firm, followed by six years as president and creative director of Michael Klepper Associates in New York. At “MKA” Mr. Schwager directed award-winning public relations activities for The Exhibition of the People’s Republic of China (China’s first trade and cultural exhibition in the USA), and the One Year Countdown to the Louisiana World’s Fair, arranging for extensive live-remote coverage by NBC’s The Today Show. He also managed accounts for Polaroid, Data General, the Canadian government, Viacom and Father Flanagan’s BoysTown.

Mr. Schwager launched his own agency, The Media Relations Group, which he ran for ten years, from 1985 to 1995, representing such clients as Kelloggs; Magazine Publishers of America; ABC/Capital Cities Publishing; World Vision, the international relief and development agency; United Negro College Fund; IBM; Tadiran, the Israeli electronics communications company; the United States-Mexican Development Corporation; and authors like Harvey Mackay (he made Mr. Mackay’s book, Swim With The Sharks Without Being Eaten Alive, a mega-bestseller); Wilson Harrell, former publisher of Inc. Magazine (For Entrepreneurs Only); Richard Goodwin, former Special Assistant to John F. Kennedy (Remembering America: A Voice From The Sixties); superagent Bob Woolf (Friendly Persuasion); Louise Hay (You Can Heal Your Life); and real estate tycoon Sam Grossman (Win The Food Fight).

From 1995 to present, Mike Schwager has been president of Worldlink Media Consultants, representing Opportunity International, the global microfinance organization, which he literally put on the media map for the first time in its 30+ year history; CURE International, establishing teaching hospitals to help disabled children in developing countries; Geneva Global, an advisory service that manages international philanthropy for individuals and foundations; First Star, a children's legal advocacy group; The John Templeton Foundation; H.E.L.P. founded by Mario and Andrew Cuomo; The Christian Herald Association/Bowery Mission of New York; Corporate Financial Services; KidsPeace, the National Center for Youth Overcoming Crises; National KidsDay on behalf of The Boys & Girls Clubs of America; and books on behalf of Rodale Press, including The Hidden Pope by Darcy O’Brien. Mr. Schwager arranged front-page New York Times coverage for this book.

For six years, Mike Schwager was host of his own public affairs radio program in New York City called Mike Talk on WOR Radio. He was also the first American public relations executive to appear on Glasnost, Russian television, with his own marketing communications program during the Gorbachev era.

Mike Schwager is published in The Wall Street Journal, PR Aids, Training Magazine, Chemical Engineering Magazine, PR News, PR Week, and PR Crossing.  He is the subject of a chapter on public relations in Wilson Harrell’s book, For Entrepreneurs Only. Mr. Harrell was the publisher of Inc. Magazine. Mr. Harrell also wrote about Mr. Schwager in his column for Success Magazine.

Call Mike for a free evaluation of your needs, whether it's for corporate media relations, corporate public relations, non-profit organization media relations, non-profit organization public relations, government media relations, government public relations, book publicity, celebrity networking, cause-related marketing, media interview training, book or website titling, or writing (Op-Eds and speeches).